Typography - Page 4

How to Design a Logo / 10 Oct 2018

Choosing the Best Logo Fonts: 10 Tips & Examples

The font a brand selects for their logo can evolve into lettering that people identify with a company or product. Just think about the typefaces for Coca-Cola, Disney or even eBay. Even if you see those typefaces without the brand names, there’s still an immediate connection.

That’s the value of choosing the best logo font for your brand. So how do you do it?

Here are ten tips to help you choose the best logo font you can with examples of logos that feature amazing typography.

Typography / 3 Sep 2018

Is Your Website Font Size Too Small? Large Text Is In

The standards for typography on the web have shifted. Designers are going with bigger, easier to read typography that is more seamless and consistent across devices. The trend toward bigger web typography started with oversized treatments above the scroll, from headlines to more artistic hero header text elements.

Body text sizes concurrently started to increase on mobile devices to enhance readability. And from there, the trend started to trickle down to almost all aspects of web type. If you haven’t thought about the size of copy on your website recently, it’s time to revisit that 12 or 14-point/pixel body copy. Large text is in!

Typography / 30 Apr 2018

10 Tips for Using Text Effects That Don’t Suck

Adding effects to typography can be a source of heartache for designers. Clients demand a drop shadow or embossing, and you’re stuck with text effects that threaten to ruin a project. What you need is an arsenal of text effects that don’t suck so you can help the client pivot to something a little more classy.

The trick to all of these effects is using them with purpose. Good typography doesn’t need “help.” If a font isn’t working alone, it’s not going to work with a bunch of techniques added either. (You’ll only make something bad even worse.)

The best text effects are nearly invisible to non-designers. Or text effects are used to add meaning to typography or lettering. Here are a few tips for using text effects that don’t suck with some pretty cool examples.

Typography / 5 Mar 2018

Serif, Sans, Script & Slab: 4 Font Types Explained

Always wanted to know the difference between serif, sans, script, and slab fonts? Look no further. Take your typography game to the next level, and quit guessing if certain typefaces or font pairs work together. Back your logic with a little design theory!

Having a better knowledge of fonts and typography can make explaining your choices to clients easier (always a bonus), and will give you more confidence when selecting font pairs. Here’s a primer (or refresher) on four common font types and how to use them in your design projects.

Typography / 14 Feb 2018

How to Design Readable Content for the Web

Designing content is more than just making something look great. You have to create a design that people will actually read, and help them engage with the content. Sometimes, that’s easier said than done.

People generally have short attention spans, and you shouldn’t expect them to digest every word on the screen. But you can use certain design techniques and elements to help users read as much as possible.

Graphics / 18 Dec 2017

3 Web Design Rules You Should Actually Try to Break

There are a ton of design rules that get stuck in your head. Things more senior designers suggested, elements of design theory, or lessons learned in classes along the way. But maybe you should actually break some of these rules?

Design trends and concepts change a lot over time. Technological advances, in particular, have changed some of the rules. Design is an evolving process and what works today, might change tomorrow. With that in mind, here are three design rules you should actually try to break.

Graphics / 20 Nov 2017

Design Trend: Obstructed Text

Some websites look great, even if they defy conventional wisdom or tenets of design theory. A new design trend is showcasing that very idea with elements that cover or obstruct some of the text in the design.

It’s an interesting trend because it goes against everything we commonly talk about with design – that it must be readable to connect with users quickly.

Needless to say, this can be a tricky technique to pull off effectively, but the designs are striking and impactful when done well. Here’s a breakdown of the trend and some ideas for how you can try it yourself.

Typography / 15 Nov 2017

Every Design Needs Three Levels of Typographic Hierarchy

One of the most important elements for people looking at anything you design is the type. It needs to be clear and readable and it should direct users through a design, from most important elements to least.

And that, in a nutshell, explains typography hierarchy. But to really master the art of type, you need to understand how to layer type throughout a design to achieve maximum impact. Read on to learn how to master typography hierarchy and create effective type in every project.

Typography / 8 Nov 2017

10 Rules for Perfect Type Design, Every Time

Do you ever notice that some projects just seem to glow with great type? Some designers have a certain knack for designing perfect typography for every project.

You can do it too. With a handful of simple rules, you can improve the look and design of typography in all your projects, digitally and in print. If you struggle with picking typefaces and pairing fonts, these rules will help you design perfect type, every time. (Just make sure to follow them.)

Graphics / 18 Sep 2017

5 Tips for Designing the Perfect eBook Cover

People are going to judge your eBook by its cover. The cover is the first impression and first chance you have to hook a reader. It has to be visually appealing, include lettering that’s easy to read and entice users to download (and read) your book.

The perfect eBook cover stands out from all the other books available, communicates what the book is about and sells a benefit to readers for downloading.

That’s a pretty tall order for a design that users are likely to only see for a few seconds (if that) when deciding to make a purchase. But there are design elements you can use to help encourage downloads. Here are five tips to help you design the perfect eBook cover.

Typography / 21 Aug 2017

20 Must-Know Typography Terms for Beginners

No designer wants to look like a rookie. Crafting projects with beautiful typography is one way to look like a pro every time.

Today, we’re going to delve into the language of typography. It’s a great guide for beginners and a refresher crash course for more seasoned designers. Either way, understanding the language of beautiful typography – from pairing fonts to communicating with the team – is a vital design concept.

And rather than packing this article with descriptions of every term … we’ve included beautiful examples of typography to inspire you.

Typography / 24 Jul 2017

Tiny Text: 6 Ways to Use It Effectively in Web Design

One of the biggest trends in web design right now is super small. “Tiny” text elements have become a popular idea, but it’s a design trend that has spurred some debate.

There’s no doubt that small text sizes can cause some readability concerns. But when done well, a small block of tiny text can actually help create a point of visual emphasis and draw users into certain parts of the design.

Join us as we take a look at the tiny text trend, with examples to provide some design inspiration.